Check out this great post on “How to Tweak Your Newsletter” by P.H. Solomon over on Story Empire.
Happy Friday to all the Story Empire readers! Today I’m veering a bit off course from a regular post format at the end of the work week into the topic of managing a newsletter to gain better results (hopefully). I’m relying on some recent information, some of which is from my mass mailing provider, Mailerlite, so I include some links at the end of the post as resources.
Tweaking and improving my newsletter effectiveness has been a long-term goal that’s often frustrating because it’s just difficult to gain the engagement with subscribers of fiction, especially in the fantasy genre. With that in mind, I’ll share a few pieces of information and some tips to try and why based on what I’ve gleaned lately. I’ll also share some of what I’ve been doing to improve over time as well.
The main reason newsletter email is not opened aside from people just…
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My fantasy vacation would be to spend a month in New Orleans’ French Quarter to write. I’d love to rent an apartment overlooking the Quarter and watch people go about their day to day activities. Whenever I visit, I marvel at the French and Spanish architecture and daydream about moving into whatever gorgeous building with lovely hanging ferns, flowers, a bistro table set on the balcony and a ‘for rent’ sign on the downstairs door.
mysterious southern lady of leisure dressed in a magnificent hoop-skirted gown carrying a ruffled parasol standing on an upper deck soaking up the atmosphere and flirting with a dangerous riverboat gambler. He would kiss my wrist and invite me to watch him play cards as his lucky charm. Sigh. I could write about that.
Seated at Cafe du Monde drinking coffee and eating beignets while listening to the local band play. I can imagine all kind of scenarios to brainstorm about involving tale of espionage, secret lovers meeting in the open to throw off suspicion, or sightseeing tourists.
Alicia Coleman 